About us

Creating value through unique plant opportunities.

Grasslanz Technology will build on its core strength of providing innovative forage technologies while embracing new opportunities offered by plant biotechnology. While remaining the world’s premier source of grass endophytes and white clover and a world leader in the development of temperate forage cultivars, we will seek opportunities to identify technologies that can be developed in other plant species.

To develop and commercialise innovative plant technologies

Grasslanz Technology is a plant technology provider, our products are proprietary technologies primarily delivered through seed and our end users are farmers. We establish alliances with seed companies to commercialise our products. We work with an international network of investors and research organisations to develop innovative new products.


  • Create shareholder value through payment of dividends and capital growth
  • Deliver benefit through leading edge plant technologies for New Zealand farmers
  • Increase the capital value of the company by securing future revenue growth and adding valuable intellectual capital to our balance sheet
  • Growing the investment in collaborative development projects both in plant breeding and genomics
  • Position the company as an international leader in forage technologies and a desirable partner through which other Agbiotech firms can commercialise their technology
  • Become a provider of genomic forage technologies to seed companies and Agbiotechs
  • Expand product delivery in species outside of traditional forage.
  • Develop strategies to expand contract R&D revenues from Australia
  • Develop strategies to expand contract R&D revenues from Europe

Grasslanz Technology business model is a six step process leading from the identification of a product concept to the products commercial launch by a seed company partner.

  1. Identify market opportunities, through either market ‘pull’ or research ‘push’
  2. Determine the market entry strategy and engage investors/alliances
  3. Contract and manage R&D
  4. Protect intellectual property and brand
  5. Deliver technology through nucleus seed to commercial partner
  6. Administer license and steward product in the marketplace



  • 79th NZ Grasslands Association Conference - Whanganui | 7th - 9th November 2017
  • Lincoln University – Grasslanz Academic Prize 2016
  • 78th NZ Grasslands Association Conference - Timaru | 2nd - 4th November 2016
  • NZGA - Hill Country Symposium - Rotorua | 12th - 13th April 2016
  • Pasture Renewal Charitable Trust - 2016
  • 77th NZ Grasslands Association Conference - Masterton | 3rd - 5th November 2015
  • Pasture Renewal Charitable Trust - 2015
  • 76th NZ Grasslands Association Conference - Alexandra | 5th - 7th November 2014
  • Pasture Renewal Charitable Trust - 2014
  • 75th NZ Grasslands Association Conference - Tauranga | 5th -7th November 2013
  • IHSG Workshop - Methven | 23rd - 26th September 2013
  • Pasture Renewal Charitable Trust - 2013
  • 74th NZ Grasslands Association Conference - Gore | 6th - 8th November 2012
  • 8th International Symposium on Fungal Endophytes of Grasses - Lanzhou, China | 13th - 16th August 2012
  • 73rd NZ Grasslands Association Conference - Gisborne | 8-10 November 2011
  • NZ Grasslands Association - Pasture Persistence Symposium - Hamilton | 10th -11th May 2011
  • NZ Plant Protection Society - Pre Conference Symposium - Rotorua | 8th August 2011
  • Pasture Renewal Charitable Trust - 2012
  • 7th International Herbage Seed Conference - Dallas, Texas | 11th -14th April 2010
  • 7th International Symposium on Fungal Endophytes of Grasses - Lexington, Kentucky | June 28th - July 1st 2010
  • 4th Australasian Dairy Science Symposium - Lincoln | 31st August - 2nd September 2010
  • 72nd NZ Grasslands Association Conference - Lincoln | 15th - 18th November 2010
  • Pasture Renewal Charitable Trust - 2010



Products & services
Collaborative research and project
management of plant technologies.
Development and licensing of plant varieties, grass endophytes and plant genes.
Protection of intellectual property through patents, trade marks and plant variety rights.
Production and sale of high quality early generation seedstock.
  More information »
Key successes


A natural fungus (endophyte) that lives in grass and produces chemicals that make birds feel sick when ingested, but does not harm them. This endophytic grass also reduces... Read more »

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Latest news

Winner of the NZ Hi-Tech Awards 2012

At the 2012 New Zealand Hi-Tech Awards gala dinner held in Auckland on Friday 11th May, Grasslanz Technology Limited was presented with the HSBC Most Innovative Product from an Emerging Market Award for Agritech... Read more »

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Conference Papers presented by Grasslanz staff
1st Bio-Protection Symposium – managing pests: the future of biocontrol – Lincoln University, 31st August 2011
11th Annual Marketing to the Rural Sector Conference – Auckland, 16th August 2011
2011 NZ Intellectual Property Forum – Wellington, 15th August 2011
NZ Turf Conference and Trade Show – Hamilton, 27th - 29th June 2011
Seminar on Plant Variety Protection and Technology Transfer: The Benefits of Public-Private Partnership - Geneva, 11th - 12th April 2011